HELLO FASHION ENTREPRENEUR!
You work hard everyday to make your business run successfully. You've heard all the stats about websites and social media (80% of new brand introductions are done online) but don't quite understand how it all works and-- bottom line is--- you aren't seeing the results you'd like and are beginning to feel like you've been duped into this whole online stuff.
I've helped several fashion and retail based brands figure out why their site and social media presence isn't converting the way they'd like. In Fix Your Apparel Site & Social Media I will show you how to optimize your website and social media presence to work TOWARDS your goals- using real examples from real companies I've worked with.
---- WHAT YOU'LL LEARN ----
1. Finding Your Ideal Customer Online
Discover who your ideal customer is and how to find them online and whether or not it is even worth it for you to continue to pursue your brand online.
2. Selecting A Digital Strategy
Select a digital strategy that works TOWARDS your goals and how to calculate a real ROI for your social media efforts.
3. Effective Branding
Fine tune your branding to attract your ideal customer and establish trust in the brand.
4. Optimize Your Site And Social Media
Optimize your site and social media content so it is easier for your ideal customer to find.
5. Listen + Invite + Content
Speak to your ideal customer in a way they understand and invite them to your store.
6. How to Maintain It All
Let's be honest. Social Media can take up quite a bit of work. I'll share tools and processes I use to manage my brand without having it take up all of time.
"Kat brings a wealth of experience and creativity to her work and has innovative ideas about marketing. She not only made my website look good in terms of layout but it also easily communicates what my brand is and what I have to offer."
- Shivam Kohls, Owner, Strategies 4 Wellbeing
"I love how detailed Kat is."
- Kamelia Britton, Blogger, Hackerette
---- WHO THIS COURSE IS FOR ----
Fashion or Retail Entrepreneurs who have not been satisfied with their sales and social media engagement and are looking to improve both in order to gain new customers and increase repeat sales.
NOTE: This course will not teach you how to start an apparel business, how to build an online store or website, or teach you business strategies related to pricing, inventory or sourcing.
I love my iced coffee, a good workout, something to sing to and anything Marvel. I’m very passionate about the apparel industry - especially where fashion meets digital. This passion started when I was a child: I remember drawing out designs in school notebooks and coming home to beg my mother to make them for me. When my designs got too complicated for her to create, I started buying the “on-trend” stuff from the local mall only to take it home, tear it apart, and create what I wanted - which was in tune with future trends more often than not. I didn’t know it then, but I was able to spot where the market was going and could pick out trends in clothing a year or more before they hit the market. It’s this fine tuned spidey sense combined with current industry data that I use to help my clients build and grow their apparel businesses for today and tomorrow.
I am a Fashion and Retail Industry Expert in Branding, Strategy and Digital Marketing. With over 10 years of fashion industry experience and over 8 years of working in ecommerce and digital marketing, I help my clients see opportunities for growth and get them started in the right direction.